The business networking world has exploded in the years since the pandemic. More and more business and professional freight networks are emerging, but how do you identify the right one(s) for your business?
In this article, we’ll share how to choose between a general networking group and a niche one, what to look for in a good networking group, and tips to get the most value from the network(s) you choose.
General vs niche business network?
When dedicating to a business development network, you can choose between general or niche networks. A general business network is good when your networking goals are to gain clients or professional connections in non-logistics companies.
However, if collaborating with others in your niche is important, look for a freight and logistics network. Niche freight business networks help you network with others who understand your industry and are willing to support each other through knowledge sharing or collaborations.
No matter if you choose a general or niche network, look for a network with the following benefits:
Global reach
As a growing business, it’s important to choose a network with members from around the world, especially in regions you hope to expand into. This will help you learn more about these geographic regions, enabling you to strategize and plan effective entry strategies for successful expansion.
You may also meet other businesses who will one day be customers, trusted referral partners, or partners in business initiatives.
International promotion
Many networking groups will provide opportunities for promoting your business to members and partner organizations internationally. For example, RW Solutions freight forwarding distributes agency lists worldwide. The network helps members get immediate exposure to the international freight forwarding community at industry events and through targeted marketing efforts.
Trusted, vetted members
Choose an association where members are vetted before joining the membership. Vetted members elevate the professionalism and dedication of the network. Vetting may be based on business attributes (like years in business and annual revenue), niche, or regional (limiting the number of members per region to prevent over-saturation or over-competition).
You may notice a difference in membership fees between general and niche networks with vetted memberships. Niche networks will have a slightly higher cost due to the group’s higher caliber of members and the extra membership benefits.
Payment security
We understand the critical role that payment security plays in your business. That’s why we recommend finding a network that prioritizes payment security for all transactions and business between members.
For example, RWSolutions offers a safety net to guarantee payments are made in full through an advanced monitoring system. You get instant access to this valuable member benefit upon membership approval.
Networking events and opportunities
Look for a network that includes many opportunities for networking events and workshops. In-person and virtual events are great ways to meet fellow members and get to know them. Networks that offer seminars or speaker events will also help you stay on top of your industry’s latest trends and news.
Many networks host an annual conference or event. This is usually an optional, but not-to-be-missed event. These events feature educational workshops and speakers and a range of social activities like dinners, cocktail hours, and even golf and other events.
Educational content and resource center
A key benefit some businesses miss out on is the educational and learning opportunities you get through a professional networking association. Many associations will have a members-only newsletter with curated resources and news based on your niche. You may also get access to online resource libraries, members-only workshops and skills training, and educational speaker series to expand your knowledge of the latest trends and happenings in the industry.
This educational component can be extremely valuable in freight forwarding, as it helps you stay on top of changing industry rules and regulations.
Tips to maximize the value of your networking activities
Being a passive member of a networking group will not provide the best value for your business or professional growth. Instead, be an active member of the networking group(s) you choose.
Here are some tips to maximize the benefits of joining an international freight forwarding business association:
- Attend events: Actively participate in as many network meetings and events as possible. This engagement will enrich your knowledge and help you feel like you are part of the network community. The relationships you build while networking grow and may spark referrals, collaborations, or professional friendships.
- Be open to learning: Learn new things and expand your knowledge in the industry. In addition to learning through network-hosted workshops and events, talk with other members for knowledge-sharing, discussing the current economic landscape and how it’s affecting your businesses, and supporting each other’s businesses in other ways.
- Submit for added promotional opportunities: As a member of a networking association, your company or professional details are included in a member directory. There may be other optional opportunities you can take advantage of (for free or at an extra fee). Consider all applicable promotional or exposure opportunities to increase your visibility within the network.
- Choose a niche network: Choose a networking group that aligns with your business goals. Look for members who are potential customers/clients or business partners and collaborators. A freight forwarding networking group can help you meet with other like-minded individuals who understand the struggles (and rewards) of operating a logistics business.
About RW networks for freight forwarders
If you want to join a niche business network, we’re sure you’ll find one at RW Solutions. With over 11 freight forwarding networks specializing in a region or niche freight forwarding, you’ll get all the professional and business development opportunities you’ve been looking for.
Check out our freight forwarding business networks and submit your membership application today.